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How the Mighty Fall: And Why Some Companies Never Give In
Download How the Mighty Fall: And Why Some Companies Never Give In
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Audible Audiobook
Listening Length: 4 hours and 41 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: HarperAudio
Audible.com Release Date: May 19, 2009
Whispersync for Voice: Ready
Language: English, English
ASIN: B002AHYK2A
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The silent creep of impending doom is the title Collins chose for the first chapter in this excellent review of how companies go astray. As usual, Collins did an in depth research to discover why companies fail and how that failure is shaped. He determined that there are five stages of decline for an organization:* Stage 1 is characterized by hubris born of success* Stage 2 is marked by undisciplined pursuit of more* Stage 3 is the peak of ascendancy and characterized by denial of risk and peril* Stage 4 begins the precipitous decline with the organization grasping for salvation* Stage 5 is the final capitulation to being irrelevant or accepting deathCollins points out that a company does not have to go through all stages of decline, they can determine when they are in decline and can turn things around with some effort and attention. He also points out that not all companies deserve to survive; it's good that some fail. To make his case on the stages of decline and the results, Collins has provided many examples from companies we might know.What stands out most in this book is how we can see that in our very success lie the seeds of our own demise. It makes Andy Grove's view of "only the paranoid survive" one that makes sense. If we are always concerned and afraid that we won't make it to the next year and that competitors are about to best us and customers abandon us then we are not too likely to become victims of hubris and excess. We can learn from that attitude.As an example of Stage 1, Collins recounts the track Motorola is on from about 1983 through the 1990's explaining that their success in growing the company from $5 Billion to $27 Billion lead to arrogance and neglect. He also traced Circuit City's demise and drives home the point that our very success leads us to be blind to the things going on around us. This is true of individuals and organizations of all makes, models and sizes!Collins provides the following as "markers" for Stage 1:* Success entitlement, arrogance* Neglect of a primary flywheel* "What" replaces "Why"* Decline in learning orientation* Discounting the role of luckIn the chapter on Stage 2, Collins discusses Ames and its undisciplined pursuit of growth starting with the acquisition of Zayers. Here he makes the distinction between overreaching and complacency. Collins points out that of the cases he studied only one had a clear cut case of complacency and that was A&P in retail. Because the acquisition of Zayers, Ames destroyed the momentum it had built up over a decade. Meanwhile, WallMart was minding its "p's and q's," relentlessly building its stores across the country. One followed their plan and was content to manage growth, the other was intent on growth for the sake of growth and overreached to the point of failure.Collins provides the following as "markers" for Stage 2:* Unsustainable Quest for Growth, confusing big with great* Undisciplined discontinuous leaps* Declining proportion of right people in key seats* Easy cash erodes cost discipline* Bureaucracy subverts discipline* Problematic succession of power* Personal interests placed above the organizational interestsMotorola makes another appearance in Stage 3. This time it is for making big bets in the face of mounting evidence that you're going in the wrong direction. But Motorola was intent on establishing satellite telephone (recall Iridium?) and disregarded all the signs that they were attacking a market that didn't exist - full on denial of risk and peril. Collins warns "audacious goal stimulate progress, but big bets without empirical validation, or that fly in the face of mounting evidence, can bring companies down, unless they're blessed with unusual luck. And luck is not a reliable strategy."In addition, Collins reviewed the issue with Challenger. "Can you prove that it's safe to launch?" was the traditional guide for a launch decision. However, the frame had inverted to "Can you prove that it's unsafe to launch." If NASA had not made that frame shift, or if the data had been absolutely definitive, Challenger very likely would have remained on the launch pad until later in the day.Collins provides the following as "markers" for Stage 3:* Amplify the positive, discount the negative* Big bets and bold goals without empirical validation* Incurring huge downside risk based on ambiguous data* Erosion of healthy team dynamics* Externalizing blame* Obsessive reorganization* Imperious detachmentAfter a successful run from 1992 through 1998, HP's CEO Lew Platt found himself being described as "struggling, perhaps even failing," as the company ran into the Internet economy. Fiorina joined HP and created a real sense of urgency. They were embarking on a Stage 4 decline where they were grasping for salvation. As a contrast, Collins brings up the Gerstner years at IBM. Gerstner took his time, analyzed what needed to be done, steadily increased profitability and revenues. Fiorina admitted in her book, Tough Choices, "I was in a hurry . . . ." Collins advises that we, "Breathe. Calm yourself. Think. Focus. Aim. Take one shot at a time." He identifies the following as "markers" for Stage 4:* A series of silver bullets* Grasping for a leader-as-savior* Panic and haste* Radical change and "revolution" with fanfare* Hype precedes results* Confusion and cynicism* Chronic restructuring and erosion of financial strengthStage 5 is characterized as being "Capitulation to irrelevance or Death." It's important to remember that a company can be profitable and bankrupt. The case study here is Scott Paper who fell so far behind P&G and Kimberly-Clark that it had little choice but to take on huge debt to reinvest in a series of last-gasp efforts to catch up. The board hired Al Dunlop who slashed 11,000 jobs including more than 70% of upper management.Collins makes it clear that no company they studied was destined to fall all the way through Stage 5. There is hope because companies have figured out that they were headed for disaster and then turned things around. It means a quick culture change, overcoming the panic, the desire for quick fixes, silver bullets and denial of the reality of the situation.This is a must read book for those in leadership and management positions.
The Jim Collins books are well researched academic/scientific approach to answering business questions. His answers are based on a rigorous analysis of real data. The output of the analysis is presented in an easy to consume manor that doesn't require an MBA. Although if you do have an MBA you may be finding yourself asking why didn't they teach me this in school!So don't be a management idiot. If you are starting a business a middle manager of an existing business or leading one of the many name brand businesses covered by the Fortune X Lists you should read these books.If your business happens to be at a high point and everything you touch seems to turn to gold then this is the book you need now. You are likely already sowing the seeds of your economic failure. How the Mighty Fall may help restore the productive paranoia that helped drive your success in the past. You are in trouble and you don't even know it. This book will explain why and what you can do about it.-J
Mr. Collins does some great work as an author and material expert regarding the areas of leadership. His work is very interesting and his methodology is adequate regarding leadership. As a pure enjoyment point of view, the book is a good read, as an educational book, I'd use it to either question methods or as a means of debate-defending various points of view for or against his methods and points of view. Then I'd have discussions and work relating to the companies and methods mentioned and areas of improvement, even process improvement suggestions to the materials, companies and leadership used.
Another excellent book from Jim Collins, which explores the five stages of decline and why businesses decline. This book is an essential must read for any business owner and business culture, because it will help people recognize why businesses fail and what can be done to change course and get the business back on track. Collins maps out each stage and provides examples of how each company went into each stage. The appendices provide further insights that are useful for the business owner. As a business coach, I found this book to be very helpful for me in recognizing where my clients are in these stages, as well as what can d to help them turn their business about and make it successful.
As someone who helps individuals and organizations deal with the unproductive aspects of human nature, I really enjoyed this book. Earlier reviewers have already stated the gist of what I would have shared. You'll likely get value from this book if:*** you're a student of organizations*** you want a book that applies the core principles of Good To Great*** you want a book (think: quick read) that provides you an hors d'oeuvre version of Good To Great*** you enjoy (philosophically) the approach Jim Collins takes to his work*** you appreciate a readers digest version of the book embedded in the appendix (the appendix is 40% the size of the book itself)Enjoy.Bill Wiersma, Author--The Big AHA and The Power of Professionalism (2011)
I'd say that the book gives good clues and good orientation by the companies diagnosis. I read the book "Good to Great" and this new book "How the mighty fall" which shows the opposite side of the Coin. In order to be the # 1 ranking you take a lot of efforts but to stumble is just of matter of relaxing the way you energized your company to sucess. Be humble is a key point to figure out that the competitor is not static and the customer does not want what you offer but what he wants. The inertia to grow or to stumble is definitely different, being the latter much faster than the first. Keep attendance to Collin's book remarks and be aware with the changing of the world, once it is flat and unsecure.
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